Automation

The key to maximizing your use of the web in marketing is automation. Why waste your time doing tasks you can put on autopilot? Learn to leverage the internet to work smarter, not harder - leaving time for the really important things in your life!

Autoresponders: An email autoresponder is one of the most powerful eMarketing tools available. It will reply to emails and follow-up on prospects automatically, with messages that you create. You can use them to deliver common company information like one sheets, whitepapers, and service descriptions – or even design a personalized response. You can then schedule a series of well written, follow-up emails that automatically contact your prospects weeks or months after the initial contact.

Ezines: A great way to share information and build relationships with customers and other prospects is through an email newsletter or ezine. This is a cost effective way to keep in touch, build a mailing list, and promote your products and services.

Online Presentations – Audio/Visual: Do you have a product or service that requires some explanation or education before people buy? Do you spend significant time and energy explaining it over and over again? Why not create a simple recorded audio/visual presentation for your website (or distribution on CD) that can educate your prospects. By automating this process your leads are more qualified and informed by the time you start talking to them about your product or service. This will allow you to use your time more wisely and convert many more leads into clients and customers.